This course contains the use of artificial intelligence.

Working alone rarely fails on the quality of the work. It fails on rhythm: while the project runs there is no time to look for the next one.

The month with no income

The project ends and you start looking, and then you discover that from first contact to first payment is six to eight weeks. So you spend those weeks earning nothing, having earned well the month before. Then a client appears, you go under water again, and the cycle repeats — which means your annual income is set less by your rate than by how many of those empty months you have. Meanwhile the client from last year, who was pleased with the work, has quietly gone somewhere else and you never found out why, because nobody ever asked them anything.

What this course covers

Forty-four lessons that build a flow which does not depend on whether you are busy this week. Who buys, first: survey types and what each one answers, questionnaire design, scales, the length at which answers stop being honest, getting a decent response rate, and reading the open answers where the actual content lives. Then where people find you: the site, the community, referral programmes designed deliberately rather than hoped for, email, content and video, search optimisation, copy that gets clicked, paid search, web analytics, remarketing, paid social across six platforms, and measuring every channel by cost, speed and quality of what it brings. Then the funnel: auditing what you already do, the journey map, step-by-step analysis to find where people disappear, FAB, AIDA and SPIN, text that converts, writing to people who were not looking for you, strategies for when nobody has heard of you, handling negative comment, and how many messages to send before stopping. Then selling itself: the stages of a deal, buyer psychology, the value proposition canvas, personas, cold outreach qualified with BANT, the five-touch method, the elevator pitch, the ladder of persuasion, objections through LAER and Feel-Felt-Found, closing techniques, running your own day, and the numbers — acquisition cost, lifetime value, conversion, average deal. Then keeping people: the client journey audit, service standards, satisfaction and effort scores, difficult clients, escalation, and preventing the review before it is written. Finally the money: the financial model, what changes as you grow, budgeting as decision-making, the metrics that matter, and building something that survives scaling.

Three blocks recorded for a different kind of attraction

The research, channels and funnel blocks were recorded for people attracting candidates rather than customers. Paid search, web analytics, remarketing, cost per acquisition, questionnaire design, funnel analysis and writing to someone who was not looking for you behave identically whoever you are trying to reach. If anything, attracting a candidate is the harder version of the problem: a person who already has a job replies more reluctantly than a person who has one.

Who is teaching this

I am Mike Pritula. I built the people system at Preply as it became a unicorn, and I have worked at Wargaming, iDeals and Alfa-Bank. More than 1.6 million students have enrolled in my courses across 185 countries, and over 150,000 specialists have gone through my programmes. I hold PHRi and SHRM-CP certifications and represent HRCI in more than ten countries.

What is included

Lifetime access to all 44 lessons
Active instructor support in the Q&A section
A Udemy Certificate of Completion
Working material: questionnaire design and scales, channel measurement, the funnel audit and journey map, AIDA, SPIN, FAB, the value proposition canvas, BANT, LAER, the acquisition cost and lifetime value calculations, the client journey audit, and the service indicators
The acquisition system the other solo-business courses leave out

Where to start

Count the months in the last two years when you invoiced nothing or almost nothing. That number, not your rate, is what this course is aimed at. Enrol now and start today.