AI Disclosure: Some course materials and demonstrations were created with the assistance of generative AI and reviewed by the instructor for accuracy, relevance and instructional quality.

Search is changing. Customers are no longer relying only on traditional Google results. They are also using ChatGPT, Google AI, Gemini, Perplexity, Claude and other AI-powered platforms to research products, compare businesses and make purchasing decisions.

This practical course shows you how to move from traditional SEO into AI Search Optimization without requiring programming or technical experience.

You will learn the foundations of AI SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and LLM SEO while continuing to apply the traditional SEO principles that still matter.

Throughout the course, you will complete practical workshops using real-world websites, AI platforms, templates, checklists and no-code workflows. You will learn how to evaluate AI visibility, research conversational prompts, optimize content for AI-generated answers, strengthen brand and entity signals, improve technical discoverability, analyze competitor citations and measure results.

You will learn how to:

Understand how Google Search and AI answer engines discover, retrieve and cite content

Compare traditional SEO, GEO, AEO and AI Search Optimization

Build a prompt universe based on the customer journey and business intent

Create clear, trustworthy and citation-worthy content for humans and AI systems

Improve content structure using direct answers, questions, tables, comparisons and FAQs

Strengthen brand, author and entity authority across the web

Review crawlability, indexing, structured data, internal links and technical SEO foundations

Analyze competitor visibility and identify content and citation opportunities

Track AI referrals, citations, brand mentions and visibility metrics

Use ChatGPT and other AI tools to support research, content audits and repeatable SEO workflows

Create a professional AI SEO audit and prioritized 30-60-90-day implementation roadmap

The course includes reusable resources such as an AI Search Readiness Checklist, Prompt Universe Template, Content Optimization Checklist, Entity Mapping Worksheet, Technical Audit Template, Competitor Citation Analysis Template, AI SEO Scorecard, reporting templates, prompt libraries and a client-ready audit presentation.

By the end of the course, you will be able to evaluate and improve the visibility of a website across both traditional search engines and emerging AI search platforms. You can apply these skills to your own website, your organization, client projects, freelance services or a digital marketing career.