This course contains the use of artificial intelligence.

Most eCommerce brands use email and SMS.
Few use them as structured, scalable marketing channels.

Campaigns are often irregular, contact data is underused, and automation is disconnected from real customer behavior. As a result, brands rely on paid traffic while underperforming in channels they fully control.

This course shows how to fix that using Omnisend.

You will learn how to connect your store, collect and structure contact data, and turn it into meaningful segments based on behavior and purchase activity. Instead of managing a list, you will work with a system.

You will create email and SMS campaigns, apply personalization, and use product data to make your communication more relevant.

You will also set up core automation workflows for key scenarios like welcome flows, abandoned carts, and post-purchase communication — keeping everything simple and practical.

Finally, you will learn how to analyze performance, improve deliverability, and make decisions based on data.

This is not about features or random campaigns.
This is about building email and SMS as reliable owned channels that support your eCommerce growth.

What you’ll learn

Structure your email and SMS marketing in Omnisend
Work with contact data, events, and segmentation
Collect leads using forms and pop-ups
Create and send email and SMS campaigns
Use personalization and product data in communication
Set up core automation workflows (welcome, cart, post-purchase)
Analyze performance and improve results

After completing this course, you will be able to

Turn your contact base into a structured marketing asset
Run campaigns with clear logic, not randomly
Use segmentation to improve targeting and relevance
Support your marketing with simple automation
Understand and improve campaign performance
Reduce reliance on paid traffic with owned channels

Requirements

No prior experience with Omnisend required
Basic understanding of eCommerce or marketing is helpful
Access to a store (Shopify, WooCommerce, etc.) is recommended
Willingness to work with data and structure

Start building your email and SMS marketing system with Omnisend today.

This course contains a promotion.