This course contains the use of artificial intelligence.

Welcome to Generative AI Content Creation . Production & Multimedia Campaigns — the practical, end-to-end generative AI ( GenAI ) course that teaches you exactly how modern studios and creators use AI to produce high-quality visual and video content creation faster than ever before.

This is the complete generative AI course for creators who want to:

generate stunning images from prompts
convert scripts and storyboards into video
add motion to still images
streamline editing and post-production
localize videos at scale for global audiences
automate repetitive tasks across their creative workflows

Using AI tools you’ll actually use in real production — Adobe Firefly, Runway ML, Synthesia, and Make — you’ll learn how to produce content smarter, faster, and more efficiently.

Every lesson is short, practical, and designed to give you real-world skills you can use immediately.

What You’ll Learn

Generative AI Foundations

The origins and evolution of generative AI
Why prompt engineering matters — and how to write prompts that yield high-quality images and videos
How GenAI fits into modern creative workflows

Visual, Image & Video Production with AI

How to generate production-ready images using Adobe Firefly
Lip-syncing a voice to a face using Runway ML
Turning scripts, prompts, and images into complete AI-generated videos
Adding motion to still images using Runway ML’s motion tools

Editing & Post-Production with AI

Branding and editing videos directly on the Runway ML timeline
Removing objects, correcting issues, and refining visuals with AI
Replacing video segments and adjusting scenes nondestructively
Performing color grading and post-production enhancements with speed

Localization & Personalization

Translating and localizing video using Synthesia
Generating multilingual versions of your video content
Adapting visual assets for new markets using Adobe Firefly
Scaling global creative output without a full production team

Workflow Automation

Introduction to automated workflows using Make . com
Creating Make scenarios that trigger AI tasks
Connecting Runway ML with Make for seamless asset generation
Building automated text-to-image workflows
Building automated text-to-video workflows
Setting up complete creative pipelines powered by AI + automation tools

Real Projects You’ll Complete

A set of AI-generated images created through expert prompting
A lip-synced character video
A script-to-video project built in Runway ML
A motion-enhanced image sequence
A branded, edited timeline-based video
A localized video with voice + visuals adapted for another market
A full Make + Runway ML text-to-image automation
A full Make + Runway ML text-to-video automation

Who This Course Is For

Anyone wanting to use AI to accelerate visual and video production
Content creators
Social media teams
Video editors & designers
Marketing teams
Production studios
Educators & online creators