Course Description

Do you want to move beyond technical detail and influence real investment decisions?

This course provides a clear, step-by-step guide to building business cases that win approvals, deliver value, and earn trust.

Whether you are an engineer, project manager, analyst, or business leader, mastering business cases means mastering the language of decision-makers.

What You’ll Learn

Through 23 focused lectures, each around 12 minutes, you will learn how to:

Define problems clearly using Investment Logic Mapping (ILM)
Compare solutions with Options Analysis, Cost-Benefit Analysis, and Social Impact Evaluation
Write a Detailed Business Case that withstands scrutiny
Communicate persuasively in approval forums and handle tough Q&A
Plan for Benefit Realisation and ensure outcomes are delivered
Conduct Post-Implementation Reviews and capture lessons
Prioritise across multiple cases with Portfolio Management
Adapt international frameworks (UK, New Zealand, Australia, Canada, US, and corporate models)
Prepare for the APMP Foundation exam with confidence

Why This Course?

Most professionals know their technical subject matter but struggle to translate it into persuasive business cases. This course bridges that gap.

You will gain not just theory, but real-world application:

Clear frameworks you can apply immediately in your work
Practical examples from IT, infrastructure, engineering, and corporate strategy
Skills that boost your career credibility and open doors to leadership roles

Who Is This Course For?

This course is designed for:

Engineers and technical professionals who want to influence strategy and investment decisions
Project managers and business analysts seeking to strengthen their case-building skills
Proposal writers and capture managers looking for a proven structure
Executives and policy advisors who need to evaluate or defend proposals
APMP Foundation exam candidates wanting exam-aligned preparation

By the End of This Course, You Will

Speak the language of decision-makers with confidence
Build robust, evidence-based cases that gain approval
Anticipate and answer tough questions with clarity
Prove value through benefit realisation and review
Stand out as a strategic professional who shapes investments, not just delivers them

Why Take This Course Now?

Business case skills are career accelerators. They show employers and stakeholders that you can think strategically, justify investments, and deliver value.

If you want to influence smarter decisions, secure resources, and advance your career, this course provides the complete toolkit.

Enroll today and start mastering business case development — from strategy up to approval.

This course contains the use of artificial intelligence. Some parts of the content were generated or assisted via AI tools (text, images, code, etc.).